BriBry is an Irish singer/songwriter and YouTube blogger from Dublin. He currently has over 450,000 subscribers spread across his two YouTube channels, and 19 million views in total.
Emboldened by the growth of his YouTube channel, the singer saw the opportunity to take his music out of the online sphere and into the physical world. Operating without a manager, booking agent or record label – he would book a trip overseas, tweet his intention to be in a certain spot in a given city at a set time, and then wait with his guitar to see who might show up. This approach drew 80 people to Central Park in New York and 70 more to Amsterdam – tangible evidence of a loyal, committed community building. This first-hand market research encouraged the singer to book tours of more conventional venues, and led to sell-out tours of Australia and the UK in 2013/2014.
In late 2014, a word-of-mouth recommendation from a friend led Jonny Quinn, Snow Patrol drummer and founder (alongside band mates Gary Lightbody and Nathan Connolly) of Polar Patrol Publishing, to check out the singer-songwriter’s YouTube channel.
In early 2015, the singer-songwriter duly joined Belle and Sebastian, Johnny McDaid and more as the newest addition to the Polar Patrol stable, with X Ray Touring signing up BriBry for live bookings.
BriBry is also known online outside of the musical world, for his channel ‘LifeofBriBry’, which centres around the Dubliner’s goal to visit every country in the world in the next three years. So far, 34 countries have been ticked off, with an end of 2015 goal for 70 to be done.